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Woolmark: Behind The Campaign

P.E Nation X Woolmark


A premium high-performance merino wool womenswear collection.
The six-piece capsule which features wool and wool-rich pieces has been developed in partnership with Australian Wool Innovation (AWI) as part of the global ‘Wool In Sport’ campaign. 


The look book shot in New York City by fellow Aussie Jai Odell is fronted by home-grown supermodel, Jess Hart with her brand LUMA as the exclusive make-up partner on set.

Much like Hart herself, the P.E Nation x Woolmark collection embodies the spirit of being confident, empowered and effortless. 

The brief was to see Hart effortlessly cool in her natural state. The images, which remain completely un-retouched are a true reflection of working back with the natural organic merino wool fibre to and capture LUMA’s love of natural beauty. 


True to form, P.E Nation continues to reimagine how we see active-wear and pushes the boundaries on design and construction of high-performance fabrications. For the first time P.E Nation will offer seamless pieces within the Woolmark capsule. As a brand that explores performance fabrics, P.E Nation continues to return to merino wool – a natural fibre which is soft, breathable, quick drying and naturally regulates temperature. The collection which includes high-rise seamless leggings with a compression knit structure and seamless crops are complemented by a series of merino wool knits – two of which offer thermal protection. 


What does the use of merino wool mean for active-wear? Its self-regulating properties ensure that it keeps you warm when you’re out for your morning run or headed down the slopes, and keeps you cool when working out in warmer climates. Wool is versatile, it can be knitted to be stretchy, can be super thin and comfortable – and it won’t odour easily, despite even the sweatiest of workouts. Wool is machine washable and has natural elasticity so it retains its shape wear-after-wear, wash-after-wash. Ideal for lower impact activities such as yoga or walking; higher impact activities such as running, cycling or rowing; or adventure activities like sailing, skiing and snowboarding – the P.E Nation x Woolmark collection has you covered for every activity. 


Designed to wear back with the P.E Nation x DC Shoes debut snow collection or layered with P.E Nation mainline - these premium pieces are developed using the world’s most technically advanced performance fibre.



(Left to right) Spin Shot Crop, Cutline Knit, Carve Run Knit, Spin Shot Legging, Speedski Knit, Second Stroke Knit