Words by Felicity Bonello
It’s true what they say, “when women support each other, incredible things happen” and when P.E Nation Co-founders Pip Edwards and Claire Tregoning teamed up with Jose Bryce Smith, Founder of eco-friendly, natural haircare label O&M, two global Australian brands combined the worlds of fitness, fashion, haircare, beauty and wellness. These women have partnered to create the ultimate P.E Nation x O&M capsule collection; two limited edition custom travel essential sets, designed for women on the go. The P.E Nation x O&M Bumbag and Cosmetics Case, which feature the signature P.E Nation colour blocking and geometric lines, are sold complete with travel sized O&M mini haircare and styling products.
According to P.E Nation Creative Director Pip Edwards, “P.E Nation and O&M share the same ethos of offering a complete solution that is accessible to everyone, everywhere, every day. The O&M aesthetic and urban style perfectly align with P.E Nation – we’re two Aussie brands who bridge the gap between luxury and attainability.” Following an exclusive launch in New York during NYFW and in Sydney last month, the hotly anticipated collaboration will be available to purchase online via O&M , Adore Beauty and Net-a-Porter, as well as throughout O&M salons in Australia and New Zealand from this coming Monday 11th March, 2019.
P.E Nation x O&M: innovative, valuable and perfectly curated.