Los Angeles, CA (July 17, 219) - Today, P.E Nation reveals international supermodel Jasmine Tookes as the face of their Q3 campaign, a pairing of the brand’s mainline and denim capsule that launched on July 15. P.E Nation is the go-to for active streetwear with an effortless tomboy disposition. This season we’ve elevated our take on athleisure, so you’d be forgiven if you thought we had expanded into a bonafide ready-to-wear active- street line. In fact, it’s just a reaction of activewear becoming part of every day. The line is blurring, and sportswear is the new norm, it’s the daily uniform.
P.E Nation comes from a need for multi- faceted activewear, given the global shift towards juggling fast pace life. Juggling work, modeling, fitness, travel and everything in between, Jasmine’s wardrobe needs to be versatile and ready to accommodate her on-the-go lifestyle. “Jasmine’s elevated street style and on-the-go lifestyle make her a perfect face for this bold and busy collection, created for the girl that gets up early and stays up late, dipping from hardcore active to high fashion active-street, says co-founder,” Pip Edwards, “We also love that fitness and an active daily lifestyle is so important to her overall health, which can be seen by her fitness instagram, JoJa.”.
This season, fashion favors the bold – expect to see playful customized prints – graffiti and subtle hints of stars and stripes. Monochrome sportswear mesh tops and tees, buttery and powder blue longer-line tanks and P.E Nation’s heritage stripe boxy tees to round out the top offering. The nostalgic denim line comprises of staple pieces like jeans and jackets - all of which have been designed to pair back with the specific outerwear collection of singlets, tees, tanks and sweats. It has a signature vintage feel and tomboy look – there’s high fashion pieces such as the oversized denim jackets with shearling and jersey details that can all be styled back with 100% organic cotton hemp and brushed terry pieces.
Model: Jas Tookes
Photographer: Mike Rosenthal
Art direction: Hayley Brown
Make Up: Brittany Sullivan
Hair: Irinel de Leon