P.E NATION was concepted in Sydney, Australia by Pip Edwards and Claire Tregoning. P.E NATION is for ALL Day, EVERY day, for EVERY body. JOIN THE NATION, to FEEL included in the P.E mission, to shape the way you live; to FEEL that warm welcome, to ride the journey with the brand, and never look back. Where women can be fit, strong, bold, individual, fun and independent yet supported, and part of a movement of like-minded people doing life, just like you.
Since its launch in March 2016, the brands’ street-meets-sportswear offering has expanded to include extremely technical active wear, nostalgic 90’s streetwear, performance snow gear, accessories, fashion denim and now, a basics range. Always in constant motion, and moving at lightning speed, 2019, sees the expansion of the product categories, exclusive capsules, many global initiatives and like-minded brand collaborations for P.E NATION.
P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards juggling a fast pace life. The lifestyle trend of women wearing active wear all day, showcased an actual gap in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led by relevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted in a fashionable way, yet working with key performance fabrications and technical properties attributed to sportswear. Couple this, with a distinct and signature aesthetic, that is highly recognisable and un-wavering, and a clear vision and voice for the brand, this has been the very basis of building and creating one of the most coveted and adaptable active wear labels, that is disrupting the global athleisure market, taking on the international scene with verve.
The P.E NATION philosophy is centred around quality design and construction, whilst offering fashion forward, comfortable and fashionable pieces, specifically designed to take you from the studio to street. The brand reflects a sense of strength in unity and community, encouraging people to find their passion and flair and celebrate an active way of life. P.E NATION. Active-streetwear for urban life, lived at fast-pace. Designed to perform, all day, every day.
Welcome to the Nation.
With an impressive history in Fashion and a Bachelor of Commerce/Law, Pip's longstanding career has seen her work in PR and Design for Ksubi, whilst also being a freelance stylist with DLM - before landing her Senior Creative and Accessories Designer role at sass & bide. This is where her creative working relationship, and friendship, with P.E co-founder, Claire Tregoning, was cemented. It was only after Edwards made the pivotal move to General Pants Co as Design Director, that she was able to fully grasp and understand the retail landscape. She's now made a mark, utilising her own name sake initials and retro-tomboy style, to launch P.E Nation.
With a celebrated and longstanding career in fashion, Claire hails from a background of fashion and textile design. Shortly after graduation, Claire landed her first role with TopShop in London. After 2 years, she embarked on a solo journey and launched Maise - her own ready-to-wear label focusing on fashion and denim - this successful venture for Claire lead to her appointment as Senior Designer at sass & bide - Denim and Knitwear Specialist. sass & bide laid the organic foundation for what would become the ultimate C.T and P.E creative hub. It was only a matter of time and so fitting, that Claire and Pip would join forces to pursue their own vision, a shared vision of P.E Nation.
IT’S ONE THING TO SET GOALS, IT’S ANOTHER THING TO STICK AT IT AND SUCCEED. P.E NATION IS ALL ABOUT PERSONAL, TEAM AND BRAND GOAL-SETTING. IN ORDER TO SUCCEED, WE HAVE THE PEOPLE, THE PROCESSES AND CHECKPOINTS IN PLACE TO SUPPORT US IN STAYING “ON TRACK”.
WITH THE FREEDOM TO CREATE, EXPRESS AND FEEL, WHILST KNOWING THERE ARE NEVER OBSTACLES TO GROWTH AS THEY ARE MERELY CHALLENGES, WE NEED TO HARNESS ALL THIS POTENTIAL, TO RESULT IN SUCCESS.
WE NEED TO IDENTIFY OUR STRENGTHS, MAP OUT THE FUTURE JOURNEY AND STICK TO OUR LANE, THE BEST WE KNOW HOW. IT’S IMPORTANT TO CHECK IN AND STAY ON TRACK, WHILST WE MAKE NEW TRACKS IN CARVING OUR OWN PATH FORWARD.